MIDTOWN MIKE MIDTOWN EAST OFFICE -825 Third Avenue – 2nd Floor New York, New York 10022
FAX: 888-857-9961 EMAIL: email@example.com
Michael FronteraFounder & Broker
Michael Charles New York was founded by Michael Frontera in 2008, and he remains deeply involved in the daily operations of the firm. Through pure perseverance, dedication, and a refusal to quit, Michael continues to achieve extraordinary results for his clients.
Michael’s career began on Wall Street at just 17, and he spent nine years working for firms ranging from small brokerage houses to household names such as Citibank and JP Morgan Chase before finding his true passion in helping people find the homes that define them at their very core.
As the father of two boys, Michael applies the same strength, wisdom, and perseverance to parenthood as he does to his career. His sons attend well regarded schools in Gramercy and on the Upper East Side. Michael is actively involved in his sons’ schooling and sports, and has coached children through tee-ball, Little League baseball, basketball and football. Football is his favorite because of the combination of strategy and execution that it teaches. The only way to win games is to both out-think your opponent and to flawlessly execute that plan. Michael coaches the flag football team at his son’s school. Asked about his passion for coaching, he responded “Teaching sports to kids is not just about winning and competition; my goal is that hopefully, I can teach them a little about life too.”
As a long time resident of Turtle Bay, Michael understands the value of a broker who works where he lives. Because Michael lives here, too, he brings to the table acute knowledge and insight on daily neighborhood happenings. This knowledge is a crucial aspect of real estate. Keeping in contact with and building strong relationships with landlords, local business owners, member states of the United Nations, and local community groups contribute to a complete understanding of the vibe of the area. That understanding is vital to expressing and marketing this unique location to anyone looking to buy, sell or rent in Turtle Bay or Midtown East.
Michael’s focus on Turtle Bay and Midtown East has made a significant impact on the neighborhood overall, and especially on one particular building, The Cosmopolitan Condominium at 145 East 48th Street. In just three years Michael has managed to close more transactions at The Cosmopolitan than any broker since completion in 1986. In addition, he has driven record values for both rentals and sales in the building. Michael firmly believes that “You can’t get a price that you don’t ask for. At the end of the day, clients aren’t interested in volume, but the overall price and value of what we were able to achieve together.”
Technology has changed the business of real estate, but it’s not the final word. The interactions and relationship between parties in a transaction is what’s most important. Michael has worked tirelessly to create an environment built on winning, and believes that there are three major reasons that deals fail: Ego, lack of communication, and a failure to appropriately educate all parties to the transaction.
As an active member of the community in which he lives and works, Michael’s blog “Turtle Bay Today” educates his readers on the day-to-day happenings in the area and brings attention to new developments, available properties, new stores, local events, history, current events, and other local topics. Working in collaboration with Turtle Bay’s local community groups such as The Turtle Bay Association, The Friends of Dag Hammarskjold Plaza, the 17th Precinct Community, Community Board 6, and The Real Estate Board of New York, Michael works to solidify his presence in the community in order to become an even greater asset to his clients and to be the very best broker possible.
Why does Michael work so hard at his life and career? He doesn’t just want to be another broker, and he doesn’t just want to sell a unit. Michael wants to be your broker and to sell the complete Turtle Bay experience.